The dimensions of content is offering mix and appeal mix. The content of the web site has show the products, information and services. For example, it has show the types of pizza, the information of how to order and it has show the delivery service.
* Appeal mix-there are cognitive appeals because it include such factors as low price. The types of content are reference content and current content.
* Reference content-the locations that have the pizza hut branches.
* Current content-it has show the special occasion such as birthday party, seminars and family gathering.
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